Do you know who Santa Claus is? If you do, then you know about brand recognition. Santa is one of the most recognized brands in the world, and his image is synonymous with Christmas. But what about BWG Santa Claus Parade? We’re a year-round Christmas market that has been running for 25 years, and we want more people to know about us! That’s where brand recognition comes in. During my research, I found myself at the website I Buy I Review, where I learned everything I needed to know about brand recognition. In this blog post, I’m going to share that information with you so that your business can benefit from it too!
Brand recognition is basically when people see your brand and they know who you are. It’s that simple. But there’s a lot that goes into achieving brand recognition. For starters, your brand needs to be memorable. People need to be able to see it and remember it later on. That’s why Santa Claus is so recognizable; his image is burned into our brains from years of Christmas celebrations. But your brand doesn’t have to be as big as Santa’s to be successful. You just need to make sure that people remember you!
There are a few ways to increase brand recognition for your business. One way is through marketing and advertising. If you’re constantly putting your brand in front of people, they’re more likely to remember it. Another way to increase brand recognition is through word-of-mouth. If people are talking about your business, that’s a good sign! And finally, you can increase brand recognition by providing excellent customer service. If people have a positive experience with your business, they’re more likely to remember you and recommend you to others.
How about brand awareness? Well, brand awareness and brand recognition are not the same. Brand awareness is when people are exposed to your brand, but they might not know who you are. For example, if someone sees a commercial for your business but doesn’t remember your name, that’s brand awareness. Brand recognition is when people see your brand and they know who you are. So if someone sees that same commercial and then remembers your name later on, that’s brand recognition.
I understood that brand recognition is important, but I also wanted to know how important it is. After all, if it’s not that important, then we might as well save our money and not worry about it, right? But according to the experts at I Buy I Review, brand recognition is “absolutely essential” for businesses. In fact, they say that without brand recognition, businesses will “struggle to survive, let alone thrive.”
That’s a pretty strong statement, but it makes sense when you think about it. If people don’t know who you are, they’re not going to buy from you. And if they don’t buy from you, your business is going to struggle. So if you want your business to be successful, you need to make sure that people know who you are!
Thus, I started the journey to build more brand recognition for BWG Santa Claus Parade. We’ll see if it’s successful.